An entrepreneur who is willing to make online presence should understand that making profiles over social networking sites is not enough for this. Social media profile need promotion like any other online marketing technique. This increases demand of social media consultant.
Services offered by online media consultant:
Recognition of Goal: Goal of the firm can be identified according to the online presence of a website. For instance, for a new firm goal would be driving traffic through media presence. However, the firm who is already driving traffic through SEO or other technique, the goal could be branding of the firm. For business firms ultimate goal can be defined as lead generation through social media.
Plan ROI strategy: Success of any marketing campaign can be measured by return of investment (ROI). The online media consultant’s role includes making marketing strategy with good ROI.
Target different social media platform: Marketing strategy should be based on the type of business and geographic area where you want to target your product or service. Usually, social media consultant start campaign with Facebook, Twitter, Google plus and LinkedIn, because of their global reach. The consultant should include few local networking sites to make online presence in the target area.
Data analysis: Data interpretation and analysis is required to check the progress of a marketing campaign. After successful implementation of online media techniques, it becomes necessary to keep an on eye progress. This will give you an idea whether the campaign is working well or you need to change your way of working.
Reporting: Online media consultant present weekly or bi-weekly report to acknowledge their client about campaign progress.